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Is the student able to put together a successful three touch email marketing campaign and articulate it clearly?
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- Presentation submitted using the Google Slides Template
- Project presented in a professional way and all example slides and material have been excluded
- Completed all of the required slides and included requisite screenshots
- Student is able to articulate the basics of a three touch email marketing campaign (i.e. Plan, Test, Send & Analyze)
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The student is able to create an Email Content Plan and successfully put together an Email Campaign Calendar?
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- Properly articulated the Target Persona profile using the template provided
- Thoughtfully planned appropriate email content for each of the marketing objectives provided
- Successfully created an Email Content Plan for Email #1 using the template provided
- The email marketing campaign calendar is completed using the template provided and follows the general logic of the example given
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Successfully craft an Email in MailChimp following the Email Content Plan they created
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- Successfully crafted an email using the MailChimp Tool
- Successfully incorporated all components of Email #1 as outlined in the Email Content Plan
- Screenshots provided of the email and submitted in the project slides
- Email Copy maps to the content plan and is appropriate of an email with a marketing objective of engagement
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Does the student understand A/B Testing and can create a basic A/B test?
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- Provides a thoughtful and appropriate alternative subject line for Email #1
- Provides a thoughtful alternative call to action for Email #1
- Articulated well the importance of A/B Testing and how it can be achieved
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Student can perform basic analysis on email results and provide recommendations to improve email marketing campaign
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- Correct calculations are provided for Open Rate, CTR, and Conversion
- The student is able to articulate what to do if someone on their list unsubscribes and why that is important
- The student provides at least one meaningful recommendation on how they would improve the subsequent emails in their email marketing campaign
- The recommendation should address at least one of the following aspects:
- Changing the Visual
- Changing the Copy
- Further A/B Testing
- Adding more CTAs
- Changing the color of CTAs
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